Your opening paragraph. The italic lede. The line that lands the reader at the bench seat before they know it. Two sentences max.
Your first body paragraph. Where the cafe came from. The year. The corner before it was yours. Who was there at the start. Slow, concrete, no rush.
Your second body paragraph. What you cooked before this. The kitchens that taught the hand. The home dishes that became the menu.
Your third body paragraph. The day you opened. The first regular. The first cake the kids drew on the chalkboard. Make it a memory, not a strategy doc.
What we cook for.
Your paragraph on the kitchen's heart. Why the menu reads the way it does. Where the produce comes from. Whose recipe the muffin is based on.
Your second paragraph. The supplier you call by first name. The local baker. The farmer. The thousand small choices that turn a cafe into a neighbourhood cafe.
The regulars.
Your paragraph on the regulars. The ones you know by their order. The kids who've grown up at the bench seat. The dogs who get a bowl by the door. The names you remember in plain language.
Your second paragraph. The Sundays. The Tuesdays. The shape of a year at this cafe.